TONES arrives in NYC, taking over our own HQ for a multisensory experience built around sound, connection, and culture.

From July 7–9, we’re opening the doors to our studio for the very first time. Step inside the space where it all happens, connect with the community, and experience three days of music, conversation, and creativity.

Step into the TONES Lobby—a dedicated space to relax, recharge, and connect with the community. Explore our fashion marketplace with Storage, providing the best vintage archives from around the world. Once you’ve bought your threads, head to our Levi’s customisation station to get custom COLORS x Levi’s designs heat pressed onto your clothes.

We have Half Moon in residence, the global cultural platform, rooted in Brooklyn. Bringing their finest selection of DJs to sound track with DJs including Jamesy, Cutbird, Crys Cross, Ken Dollaz, Citizen, Sounds of Reality and many more, hear sounds across hip hop, open format and Caribbean flavours, pick a day that suits!

We also team up with Street Dreams, who present a new exhibition, specifically for TONES of NYC, ‘A Love Letter to the City‘, a gallery exhibition of 10 images that offer an intimate look at NYC through the lens of photographers constantly chasing the beauty in the place they call home. In addition to the exhibition, Street Dreams will be hosting a “photo swap” happy hour for creatives where everyone will have an opportunity to print images from their phones or cameras on high quality paper and swap their work or keep images for themselves.

Photos from: Steve Sweatpants, Monaris, Jive, Dave Krugman, Vuhlandes, Eva Woolridge, Brian First, JN Silva, Kristen White and Flordalis.

This event is 21+ only. Please bring a valid ID.
Entry is not guaranteed and will be on a first-come, first-served basis, so we recommend arriving early.
Enjoy complimentary drinks courtesy of Ballantine’s (21+ only. Please drink responsibly.)

Operating Hours
Tuesday, July 7: 12PM – 4PM
Wednesday, July 8: 12PM – 4PM
Thursday, July 9: 12PM – 4PM

RSVP HERE!

MINISO and YOYO present the New York YOYO ART exhibition featuring 50 giant 5-foot sculptures on June 20th. Celebrating the beauty of daily life, this inspiring showcase blends creativity into the rhythm of the city, softly awakening our appreciation for life’s small moments of happiness.

June 20th, 2026 – July 12th, 2026
Time(s): 10AM – 5PM
Location: Grand Central’s Vanderbilt Hall®

196 Vodka Seltzer is bringing a taste of Tokyo nightlife to NYC with its immersive Konbini Backroom experience on March 27th from 7-11PM. Guests will step into a traditional Japanese convenience store stocked with crave-worthy snacks and sips before discovering a hidden door that leads to a secret backroom party inspired by Tokyo’s electric club scene. The night will feature a special DJ set from electronic-pop and viral sensation Rebecca Black, delivering some bold dance-floor-ready energy. Throughout the experience, guests can enjoy -196’s premium, fruit-forward vodka seltzers in Lemon, Strawberry, Peach, and Grapefruit, making this a one-night-only cultural crossover celebrating Japanese vibes and seltzer season.

Must be 21+

Entry will be granted on a first-come, first-served basis as capacity allows. We’ll continue welcoming guests throughout the evening as space becomes available.

RSVP HERE

Love On The Line by Resy comes to life as a 25-seat counter dining experience in the heart of downtown NYC with four distinct services – Lunch, Aperitivo, Dinner and Nightcap – with unique menus from Bong, Danny’s, Kalaya, Mister Jiu’s, Schmuck, Scribe Winery, Smithereens, and Stissing House.

The line-up of events include:Saturday, February 28 & Sunday, March 1 
Lunch (11:30 a.m.) & Aperitivo (2:00 p.m. or 3:30 p.m.)
Dishes by Bong & Mister Jiu’s
Cocktails by Schmuck, wines from Scribe Winery Dinner (7:00 p.m.) & Nightcap (9:30 p.m. or 11:00 p.m.)** 
Dishes by Danny’s, Kalaya, Smithereens and Stissing House
Cocktails by Schmuck, wines from Scribe Winery 
**Nightcap experience will be offered only on Saturday, February 28  

GET TICKETS HERE

Must be 21+ to attend this event. Must be 21+ to drink alcohol. Please drink responsibly. *Terms & Conditions: blog.resy.com/loveontheline

We’re thrilled to be supporting SHOPPE OBJECT again this year with MAAD Hospitality, one of our favorite longtime event partners. The pride of New York’s Winter Market Week, SHOPPE is popping up this year in the historic Starrett-Lehigh building. Come say, “Hi” to us at the custom popup restaurant or roving F&B carts while shopp(e)ing these great BRANDS!

REGISTER HERE!

We’re excited to be supporting Morning Brew and HubSpot for this year’s TCS NYC Marathon on Sunday, Nov. 3rd, 2024.

Come see us at their popup sign making booth in Brooklyn at 4th Avenue and St. Marks Place from 7am–4pm to make cheering on your favorite runner a breeze, get some fun race fan swag, AND enter to win $500!

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On October 26th from 11am to 7pm, Grand Central’s iconic Vanderbilt Hall transforms into Tokyo in NYC! In partnership with Japan’s Tokyo Metropolitan Government (TMG) and Tokyo Convention & Visitors Bureau (TCVB), the public is invited to a free, one-day adventure into Tokyoite culture from food and beverage to experiences and entertainment. Featuring immersive activities like a karaoke challenge, calligraphy workshop, and Yukata dressing and photo-op from the Kimono House, as well as Samurai sword demonstrations, traditional stage performances, and arts and Roblox exhibits – come say hi to the NYCEVENTPRO team and join us in enjoying a little bit of Tokyo’s vast and unique culture!

Vanderbilt Hall at Grand Central Terminal – 89 E. 42nd St., Manhattan, NY, 10017
MORE DETAILS HERE
KARAOKE CHALLENGE ENTRY FORM

We’re heads over bows excited to be supporting one of our favorite clients and event partners, Popup Agency, in launching the HeyTea x Sandy Liang pop-up event that’s guaranteed make #NYFW 2024 a little sweeter.

Come see us at one of our pop-up locations to try HeyTea’s exclusive new flavor inspired by Liang herself and snag some limited-edition merch. The HeyTea and Sandy Liang mobile pop-up truck will be serving teas (and lewks) in various locations around Manhattan from Sunday September 8th through Tuesday, September 10th. Find locations and more details on HeyTea’s Instagram.

Photos courtesy of HeyTea. Direction: Ashley Muench, Photography: Edwin Omar Rodriguez

We’re excited to be presenting with our friends at Rock Center and Monterone Catering, NBC Sport’s Michelob Ultra Paris Olympics Viewing Popup! The activation will be open to the public at New York City’s Rockefeller Center rink park promenade from July 29th through August 11th starting daily at noon.

Come say hi!

Join us daily at the 9dcc Pop Up Experience⁠ during NFT NYC 2024⁠ ⁠from April 3-5⁠th at 435 Broome Street⁠ in SoHo, New York⁠. ​Complimentary Bar courtesy of Reyka Vodka, Hudson Whiskey, and NOIR Wines.