OPEN TO THE PUBLIC, POP UPMarch 25, 2026

196 VODKA SELTZER KONBINI BACKROOM EXPERIENCE – MAR 27TH, 2026

196 Vodka Seltzer is bringing a taste of Tokyo nightlife to NYC with its immersive Konbini Backroom experience on March 27th from 7-11PM. Guests will step into a traditional Japanese convenience store stocked with crave-worthy snacks and sips before discovering a hidden door that leads to a secret backroom party inspired by Tokyo’s electric club scene. The night will feature a special DJ set from electronic-pop and viral sensation Rebecca Black, delivering some bold dance-floor-ready energy. Throughout the experience, guests can enjoy -196’s premium, fruit-forward vodka seltzers in Lemon, Strawberry, Peach, and Grapefruit, making this a one-night-only cultural crossover celebrating Japanese vibes and seltzer season.

Must be 21+

Entry will be granted on a first-come, first-served basis as capacity allows. We’ll continue welcoming guests throughout the evening as space becomes available.

RSVP HERE

POP UP, TICKETEDFebruary 28, 2026

RESY – Love On The Line NYC – FEB 28th-MAR 1st, 2026

Love On The Line by Resy comes to life as a 25-seat counter dining experience in the heart of downtown NYC with four distinct services – Lunch, Aperitivo, Dinner and Nightcap – with unique menus from Bong, Danny’s, Kalaya, Mister Jiu’s, Schmuck, Scribe Winery, Smithereens, and Stissing House.

The line-up of events include:Saturday, February 28 & Sunday, March 1 
Lunch (11:30 a.m.) & Aperitivo (2:00 p.m. or 3:30 p.m.)
Dishes by  & Cocktails by , wines from Scribe Winery
 Dinner (7:00 p.m.) & Nightcap (9:30 p.m. or 11:00 p.m.)** 
Dishes by  and 
Cocktails by , wines from Scribe Winery 
**Nightcap experience will be offered only on Saturday, February 28  


GET TICKETS HERE

Must be 21+ to attend this event. Must be 21+ to drink alcohol. Please drink responsibly. *Terms & Conditions: blog.resy.com/loveontheline

POP UP, TICKETEDJanuary 17, 2025

Shoppe Object Fair – Feb 5th-7th, 2025

We’re thrilled to be supporting SHOPPE OBJECT again this year with MAAD Hospitality, one of our favorite longtime event partners. The pride of New York’s Winter Market Week, SHOPPE is popping up this year in the historic Starrett-Lehigh building. Come say, “Hi” to us at the custom popup restaurant or roving F&B carts while shopp(e)ing these great BRANDS!

REGISTER HERE!

EVENTS, OPEN TO THE PUBLIC, POP UPOctober 22, 2024

TOKYO CULTURAL DAY in NYC – Oct 26nd, 2024

On October 26th from 11am to 7pm, Grand Central’s iconic Vanderbilt Hall transforms into Tokyo in NYC! In partnership with Japan’s Tokyo Metropolitan Government (TMG) and Tokyo Convention & Visitors Bureau (TCVB), the public is invited to a free, one-day adventure into Tokyoite culture from food and beverage to experiences and entertainment. Featuring immersive activities like a karaoke challenge, calligraphy workshop, and Yukata dressing and photo-op from the Kimono House, as well as Samurai sword demonstrations, traditional stage performances, and arts and Roblox exhibits – come say hi to the NYCEVENTPRO team and join us in enjoying a little bit of Tokyo’s vast and unique culture!


Vanderbilt Hall at Grand Central Terminal – 89 E. 42nd St., Manhattan, NY, 10017
MORE DETAILS HERE
KARAOKE CHALLENGE ENTRY FORM

OPEN TO THE PUBLIC, POP UPSeptember 10, 2024

HeyTea x Sandy Liang Pop-Up – SEPT 8-10TH – NYFW 2024

We’re heads over bows excited to be supporting one of our favorite clients and event partners, Popup Agency, in launching the HeyTea x Sandy Liang pop-up event that’s guaranteed make #NYFW 2024 a little sweeter.

Come see us at one of our pop-up locations to try HeyTea’s exclusive new flavor inspired by Liang herself and snag some limited-edition merch. The HeyTea and Sandy Liang mobile pop-up truck will be serving teas (and lewks) in various locations around Manhattan from Sunday September 8th through Tuesday, September 10th. Find locations and more details on HeyTea’s Instagram.

Photos courtesy of HeyTea. Direction: Ashley Muench, Photography: Edwin Omar Rodriguez

Paris Olympics @ Rockefeller Center – July 29th-Aug 11th, 2024


We’re excited to be presenting with our friends at Rock Center and Monterone Catering, NBC Sport’s Michelob Ultra Paris Olympics Viewing Popup! The activation will be open to the public at New York City’s Rockefeller Center rink park promenade from July 29th through August 11th starting daily at noon.


Come say hi!

POP UPApril 04, 2024

9dcc⁠ Soho Popup – Apr 3rd-5th, 2024

Join us daily at the 9dcc Pop Up Experience⁠ during NFT NYC 2024⁠ ⁠from April 3-5⁠th at 435 Broome Street⁠ in SoHo, New York⁠. ​Complimentary Bar courtesy of Reyka Vodka, Hudson Whiskey, and NOIR Wines.

OPEN TO THE PUBLIC, POP UPDecember 14, 2022

Coach x Rockefeller Center – Winter 2022

Each weekend, during December, come say hi to us at the Coach cart in Rockefeller Center ice rink where we will be serving special holiday treats courtesy of Coach to customers who sign up to receive SMS texts.

The Coach Hospitality Cart will be running from 1-6pm on weekends, Friday-Sunday, and only Saturday Dec23rd –Dec24th, we are closed on Christmas Day.

OPEN TO THE PUBLIC, POP UPFebruary 04, 2022

Shoppe Object Fair – Feb 5th-7th, 2022

We’re thrilled to be supporting SHOPPE OBJECT again this year with MAAD Hospitality, with one of our favorite longtime event partners. The pride of New York’s Winter Market Week, SHOPPE is back at Pier 36 on Manhattan’s Lower East Side. Come say, “Hi” to us at the custom popup restaurant or roving F&B carts while shopp(e)ing these great brands!

RSVP HERE!